This year, IAA embarked on a new process to produce a fresher, more informed and better focused Strategic Plan. Over the last quarter of 2023, we compiled ideas and insights from Board directors and members of staff, and using elements of Martin and Lafley’s Play to Win strategic framework, we gathered inputs and insights to inform and create a refreshed mission and well-focused three-year strategy.
We’re excited to share an overview of our newly approved strategy with our Members. You can review our mission, objectives, strategic focus areas and goals in this document on the IAA Website.
